FLUXCAP.AI
Turn the videos you already have into new customers.
Watch Paul explain how it works. Send us the footage you already have, and we turn it into ready-to-run ad variations.
30 minutes with Paul. Bring a video and we'll edit it into a finished ad. Free.
Video ads for health, beauty and fitness brands.
Delivered weekly.
Turn your footage into ready-to-run video ads. AI-assisted editing, refined and reviewed by an experienced performance editor.
30 minutes with Paul. Bring a video and we'll edit it into a finished ad. Free.
FEATURED WORK · National COSMETIC SURGERY CHAIN
Creative experience across Beachbody, Sono Bello, Zumba, GNC and Guthy-Renker
SELECTED WORK
See the thinking. Watch the work.
Performance-focused creative across health, beauty and fitness.
COSMETIC SURGERY CHAIN · 201 SURGERIES SOLD
Lose fat and sagging skin
Shows the before and after in the first frame.
DR. K · FACIAL PLASTIC SURGERY
A successful male neck lift
The surgeon walks through the before and after.
COSMETIC SURGERY CHAIN · BREAST AUGMENTATION
Expectation vs. reality
What she expected, then what she got.
30 years
in the edit bay.
Meet Paul Morrell. The experience behind the edit.
Founder of Flux Cap. Nine years producing and editing at Beachbody, then a career shaping performance creative for brands that help people transform their lives.
Credits include Flux Cap client work and Paul's earlier career, including nine years at Beachbody
MORE WORK, BY CATEGORY
SURGEONS AND CLINICS
SUPPLEMENTS
FITNESS
BEAUTY AND PERSONAL CARE
COFFEE
GAMES
TAP A NAME TO SEE UP TO THREE OF THEIR ADS
IN COLLABORATION WITH DENTSU · SCALE MEDIA · BUILT TO SCALE
THE WEEKLY SYSTEM
Four steps, every week.
A clear process, with experienced people behind every edit.
01
Plan the ad
A clear brief covers the idea, what we’re testing and the footage we need.
02
Share your footage
Upload content you already have, or film new clips using our brief. We take it from there.
03
We shape the story
We build the hook, sharpen the message and finish the edit. Every detail serves the sale and stays true to your brand.
04
Use the results
Once the ad runs, the data guides what to change, what to build on and what to test next.
Already have footage? The Video Editing plan starts with your upload. Scope and revisions are agreed before kickoff.
SEE THE PROCESS · 01
Plan the ad
A clear brief covers the idea, what we’re testing and the footage we need.
SEE THE PROCESS · 02
Share your footage
Upload content you already have, or film new clips using our brief. We take it from there.
SEE THE PROCESS · 03
We shape the story
We build the hook, sharpen the message and finish the edit. Every detail serves the sale and stays true to your brand.
SEE THE PROCESS · 04
Watch the finished ad.
One brief. Eight phone clips. A finished ad with alternate hooks and formats.
PLANS AND PRICING
Choose the support you need.
Editing, weekly content, or content with paid media support.
Video Editing
From $3,000 / month
For teams that already have footage and direct their own content.
FINISHED VIDEOS
10+ per week
FILMING BRIEFS
Not included. You send the footage
EDITING
Performance trained human editor
STRATEGY
Not included
PAID MEDIA
Not included
| Weekly Content | CONTENT + DIRECTION |
Weekly Content
From $5,000 / month
For brands that need a steady content pipeline.
FINISHED VIDEOS
10+ per week
FILMING BRIEFS
Every week
EDITING
Performance trained human editor
STRATEGY
AI-assisted, with human review on every brief
PAID MEDIA
Not included
Content + Paid Media
Custom quote
For teams that want creative and campaign support.
FINISHED VIDEOS
Customized to your needs
FILMING BRIEFS
Customized to your needs
EDITING
Customized to your needs
STRATEGY
Customized to your needs
PAID MEDIA
Paid media and HIPAA-compliant CRM management, including GoHighLevel
WHO IT IS FOR
Built for brands with a story to tell.
Health, beauty, fitness, wellness, supplements, and aesthetic practices that need ongoing video content.
You have footage, or can film it
You need content consistently
You value human creative judgment
COMMON QUESTIONS
Before we get started.
Is this just AI?
No. AI assists production. An experienced performance editor refines and reviews every video.
Who films the footage?
You do, usually on your phone. Weekly Content includes filming briefs. Video Editing is for footage you already have.
What is included in my quote?
Your proposal sets out video quantities, formats, revisions, turnaround and commitment, plus any additional media, software or setup costs.
Which plan should I choose?
Tell us what you have and what you need. We'll help you choose the right level of support.
How fast can we start?
Days, not months. Once your account is set up, footage can start moving that week.
FREE EDIT
Let's plan your next videos.
Book 30 minutes with Paul. Bring a video you already have and we'll edit it into a finished ad, free. Then we talk through your goals and the right plan.
A free edit of a video you bring
Explore creative opportunities
Discuss scope and next steps
Book a call with Paul
30 minutes. Bring a video if you have one, and we'll edit it into a finished ad. Free.
No footage yet? Book anyway.
© 2026 FLUX CAP · VIDEO POST-PRODUCTION